Top Korean Car Brands In Australia

South Korean car manufacturers have established a strong presence in the Australian market, renowned for their blend of innovation, quality, and value. Here’s an overview of the top Korean car brands dominating the Australian automo market.

Hyundai

Hyundai Motor Company, founded in 1967, has grown to become one of the world’s largest and most successful car manufacturers introducing their first cars into Australia in 1986.  In 2003, Hyundai Motor Company Australia (HMCA) was established as a wholly owned subsidiary of the Korean parent company. Known for their reliable and affordable vehicles, Hyundai has made significant strides in the Australian market with models like the i30, Tucson, and Kona.

The brand has also made inroads in the electric vehicle (EV) segment with the Ioniq and Kona Electric, reflecting Hyundai’s commitment to sustainable mobility solutions​.

In total 73,345 vehicles were in 2022 for a 6.8 percent share of the Australian auto market market.

Genesis

Genesis, the luxury arm of Hyundai, has made a significant impact in the premium car market. Offering a range of luxury sedans and SUVs, Genesis vehicles are known for their sophisticated design, advanced technology, and high-quality materials. Models like the G70, G80, and GV80 have been praised for their luxury and performance, positioning Genesis as a strong contender in the luxury segment​​.

Genesis has made significant strides in the EV market in Australia with its sophisticated and advanced EV range. Their top models include the Genesis GV60, a luxury electric SUV that combines cutting-edge technology with sleek design, and the Genesis G80 Electrified, an all-electric version of their popular luxury sedan. These models are equipped with state-of-the-art features, impressive range capabilities, and fast-charging technology, positioning Genesis as a strong competitor in the luxury EV segment.

Though small compared to its more established rivals they managed to sell 1900 cars last year in Australia, continuing their year on year sales growth. Head of Genesis Motors Australia, Justin Douglass has stated that he is committed to future growth: “Our immediate focus is to continue to grow that awareness of the brand…”.

Kia

Kia Motors, a sister company to Hyundai, has risen to prominence with its stylish designs and impressive performance. Arriving in Australia in 1997, Kia’s lineup in Australia includes popular models such as the Sportage, Cerato, and the award-winning Stinger. Kia’s focus on EVs is also notable, with the introduction of models like the EV6 and the Niro EV, which have received positive reviews for their range and advanced features​ ​.

In 2019 almost half a million Kia’s were registered to Australian owners and this number continued to grow as Kia’s reputation and market position strengthens.

 

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SsangYong

SsangYong Motor Company, established in 1954, is known for its robust SUVs and utes. While not as globally recognized as Hyundai or Kia, SsangYong has built a loyal customer base in Australia with models like the Tivoli, Rexton, and Musso. The brand’s vehicles are appreciated for their durability and value, particularly in the competitive SUV market​.

SsangYong sold 5966 vehicles in 2023 calendar year, an increase of 51.3 per cent year on year, making it a serious player in the Aussie auto market, despite it’s small market share.

Renault Korea Motors

Renault Korea Motors is a subsidiary of the French automaker Renault. It combines European technology with Korean manufacturing might.

It is 80% owned by the French auto giant Renault but is minority owned by Samsung and based in Seoul, South Korea. Though not as prominent in Australia as the other brands, Renault Korea Motors produces the Renault Koleos for the Australian market. known for their quality and performance. The brand’s focus on electric vehicles and hybrids aligns with the growing demand for eco-friendly cars​.

Renault Korea sold 2552 Koleos SUVs in Australia in 2022, up 31.8 per cent year-over-year, however there is speculation that they may discontinue the Koleos in the future.

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